Our name is inspired by agile development methodology, which offers best practices for creating new tech applications while minimizing cost and risk. Prior to the first iteration of a development cycle, a “zero” iteration will align teams on the user needs, business requirements, and technical approach that greatly influence an application being adopted and used.

Laura Kusumoto, Principal Consultant

A proven executive leader skilled in navigating the challenges of adopting disruptive technologies for major companies. Laura’s expertise is seeing beyond hype and harnessing the business value that emerging technologies bring to work. Her passion is helping companies identify the right problems to target with innovative solutions, and driving towards implementation of high-value applications. Having started her career as a software engineer, Laura approaches innovation in a pragmatic manner, defining metrics to measure success, inspiring teams to pursue them, and building bridges across the chasm between research and operations.

Most recently at Meta, Laura was the driving force behind the internal adoption of XR (eXtended reality - VR – AR – MR - 3D – metaverse - spatial computing) technology for the benefit of the business and everyday work within the enterprise. Prior to her time at Meta, her work with major brands including Deloitte, Disney, Kaiser Permanente, LEGO, and Intuit, leveraged her deep experience as a leader, analyst, and technologist. Her work paved the way for first-mover products such as digital assistants in health care, immersive avatar-based training, automated project planning, and beyond.

Christian Greuel, Senior Consultant

A seasoned producer and creative technologist with a deep background in immersive technology, interactive content, and real-time 3D applications. Chris leads multidisciplinary initiatives to deliver impactful products at the intersection of emerging technology and knowledge sharing. With a foundation in fine arts and a career shaped in Silicon Valley’s startup culture, he has built a track record of uniting creative vision with technical execution to solve complex problems across domains such as training, healthcare, and geospatial.

As Director of Production for Talespin, he led the Learning Experience Design team in creation of immersive skills training experiences for VR/XR. At AppliedVR, he produced the content for RelieVRx, the first FDA-authorized VR therapy for chronic lower back pain. At SRI International, he managed projects in applied research, ranging from geovisualization for live military training to automated assessment for interactive learning platforms.

Our Partners

IterationZero works with best-in-class developers and platform providers to enable our customers to realize the true potential of their innovations.

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